Early-Stage Venture Capital Website Development
We recently completed an Early-Stage Venture capital website project built to the founder's exact specifications. A website that is 80% generated by PDFs.
The most non-agency-standard site we've built.
Every so often, you run into a client partnership that reshapes how you think about what’s possible. That’s exactly what happened with this early-stage venture capital firm.
Their internal team had a highly unconventional requirement: they wanted to manage the entire website using PDFs as the primary content format. Every agency they spoke with declined. They came to us specifically because we’re built for edge cases, and our content operating system is designed to support atypical workflows without compromising stability.
It wasn’t a standard agency build, and it wasn’t meant to be. We took it on because the challenge was worth solving, even if it ran against typical best practices.
Key outcomes For The Client
- Built a fully functional site designed around PDF-first content management
- Enabled the client team to publish and update content without a traditional CMS workflow
- Delivered a maintainable system despite an intentionally non-standard content structure
- Proved flexibility without sacrificing performance, reliability, or clarity
Fringe projects tend to be the ones that push real progress. Our work with Lateral has been exactly that, a steady stream of unconventional requests that keep the build sharp and the team thinking forward.
From a fortune cookie GIF generator to integrating one of the earliest AI/LLM chatbot concepts, the partnership has consistently challenged “normal” web expectations in the best way. The common thread is our content operating system approach. By using Sanity as the backbone for nearly everything, we’ve proven how adaptable an agnostic content platform can be when requirements get complex.
What it looks like vs what it is
- The site appears simple on the surface
- Under the hood, it’s a stitched-together system of custom modules, integrations, and edge-case logic
- Sanity powers the structure, content, and operational flexibility across the stack
- The result is a stable, scalable build that supports experimentation without breaking the experience
In short, it’s a simple and specific front end to meet the requests of the primaries, and a Frankenstein monster behind the curtain, in the most intentional way.
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